Born in Verona, Bruno Bertelli earned a degree in Semiotics before making his first steps as a copywriter at Saatchi & Saatchi in New York, after attending the School of Visual Arts. He moved to JWT in 1998 where he remained until 2010 as Creative Director and then Executive Creative Director of the Rome office, working on high-profile international accounts. In January 2011 he joined Publicis Italy as Executive Creative Director together with Cristiana Boccassini and in 2013 they were appointed Global Creative Directors for Publicis WW on Heineken and became members of the International Creative Board. In November 2014, Publicis WW appointed him CEO of Publicis Italy. In November 2015 Publicis WW appointed him as Executive Creative Director Western Europe and in May 2016 Global Chief Creative Officer. Along with Boccassini he is the most awarded Italian creative in the world with 41 Cannes Lions, of which 9 gold, one Grand Clio and one Grand Prix at the NYF as well as many other national and international awards. - See more at: http://www.publicis.com/people/#c2
Mick McCabe is the Global Chief Strategy Officer for Publicis Worldwide, working with the North American and Global teams. He previously held the North American CSO role at Leo Burnett, in addition to CSO roles at Deutsch and KBSP. Among the accounts he has worked on are Altoids, Allstate, BMW, Nintendo, Ikea, and McDonald’s. His work has been recognized at Cannes, Jay Chiat's and includes two Grand Prix Effies. He has spoken about the industry for NBC's The Today Show, Fox, CBS, Entertainment Tonight, at Cannes Festival, The Wired Conference and at various universities including Michigan & Notre Dame Business Schools. He previously chaired the Strategy conference and is a member of the 4A's strategy board.