The Body Coach appoints Joint as first ever creative agency partner

Joint

Marketing Services

London, Großbritannien

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Joe Wicks and Nikki Wicks have appointed Joint as the creative agency for their business The Body Coach.

The agency has been briefed to develop the first-ever paid advertising campaign for the The Body Coach brand and app. 

Commenting on the appointment Nikki Wicks, CEO & Creative Director of The Body Coach, said: “This is a big moment for us. Having grown the brand organically on digital and social media over the last 11 years, it’s really exciting to be launching our first big advertising campaign. We were so impressed with Joint’s creativity and ideas and they really understood our brand and our mission. We can’t wait for this campaign to go live”.

Damon Collins, founder of Joint said: “We are really excited to be appointed the creative partner for The Body Coach and be with them at the start of their advertising journey. Joe and Nikki have built an incredible brand and business, which has gone from strength to strength. We are relishing the chance to be a part of this story and we can’t wait to get going”.

Joe Wicks is a British fitness coach, TV presenter, social media personality and author. He started his fitness career over 11 years ago, handing out flyers for his bootcamps at a park in Richmond. It wasn’t until Joe joined social media and began posting #Leanin15 recipes that his following really started to grow. In 2020, he began “PE with Joe” on YouTube to help kids and families keep moving during the Covid pandemic, reaching millions and changing the lives of people globally. Off the back of this, Joe and Nikki launched The Body Coach app, offering users tailored fitness and nutrition programmes, helping hundreds of thousands of people feel fitter, healthier and happier every day. 

Joint is an independent creative business founded in 2012 and led by founders Damon Collins and Richard Exon, together with Algy Sharman (Chief Creative Officer) and Rowenna Prest (Chief Strategy Officer). Joint’s work ranges from global campaigns for some of the world’s biggest companies including Amazon, AWS and Google, to UK campaigns for much-loved British brands including Vue cinemas, Fox’s Sweets and The Collective luxury yoghurts.