Titel | Building long-lasting relationships through account-based marketing |
Agentur | DPDK Digital Agency |
Kampagne | Building long-lasting relationships through account-based marketing |
Werbende | DPDK |
Marke | DPDK |
Posted | Mai 2022 |
Slogan | Building long-lasting relationships through account-based marketing |
Story | Challenge: Build awareness within Heineken about our long-standing partnership and create new sales opportunities across different teams and departments. Outcome: A stronger relationship with Heineken, facilitated by an account-based marketing (ABM) campaign that combines online and offline channels and is designed to surprise and delight prospects through a gift and extensive partnership guide. |
Ergebnis | The campaign had a high level of engagement and a conversion rate that was well above the industry benchmark of 3.5-5%. We locked in an ample number of meetings for our sales team and laid a solid foundation for future collaboration with Heineken. |
Medientyp | Case Study |
Mehr Informationen | https://dpdk.com/work/dpdk-abm-campaign |
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