phenomenon

Los Angeles, Vereinigte Staaten von Amerika
TitelA Giant Story
Agentur
Kampagne A Giant Story
Werbende Intuit Inc.
Marke Intuit
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Business Services
Story Big businesses have the power of Big Data, AI and Machine learning working for them every day. But Intuit is making those powerful tools and insights available to the rest of us– especially small businesses and the self employed who desperately need it. Our challenge was to bring to life the benefits of Intuit’s ecosystem in a human, emotional and empathetic way. By articulating Intuit’s purpose-driven mission of “Powering prosperity around the world,” we kicked-off their first ever global brand campaign with the film, “A Giant Story.”
“A Giant Story” was released on Feb. 1st and quickly went viral. It received over 2 million views without media support and has far exceeded KPI’s. As of this posting it has received over 20 million online views.
In order to leverage the PR that comes with a tent-pole media moment, and drive mass awareness of Intuit and the giant campaign, we created a :15 second film to run in the Super Bowl. Our combined Super Bowl effort has landed Intuit on several lists of the most-viewed online Super Bowl commercials.
A partnership with Snapchat allowed us to create Augmented Reality Giants across the country, from the Super Bowl in Minneapolis to the Intuit campus in Silicon Valley. 
Medientyp Internet-Film
Länge
Chief Marketing Officer (CMO)
Marketing Director
Marketing Manager
Marketing Manager
Marketing Manager
Marketing Manager
Agentur
Chief Executive Officer (CEO)
President
Chief Creative Officer
Creative Director
Creative Director
Associate Creative Director/Copywriter
Associate Creative Director/Copywriter
Art Director
Art Director
Director of Integrated Production
Integrated Producer
Integrated Producer
Integrated Producer
Integrated Producer
Designer
Post-Produktion
Assistenzredakteur
Druck-Produzent
Studio-Manager
Business Affairs Manager
Leiter Strategie
Gruppenplanungsdirektor
Group Brand Director
Brand Director
Brand Director
ASSISTANT BRAND MANAGER
Produktionsfirma
Regisseur
Executive Producer
Produktionsleitung
Filmproduzent/Produzent
Produktionsmanager
Herstellungsleiter
CG COORDINATOR
CG COORDINATOR
CG COORDINATOR
Head of CG
Spezialeffekte
CG Supervisor
CG Supervisor
Creative Director
ANIMATION SUPERVISORS
ANIMATION SUPERVISORS
Compositing Lead
Redaktionsbüro
Produktionsfirma
Zeichner
Tonstudio Therapy Studios
Tonstudio
PICTURE FINISH
Audio Finishing Lime Studios
Audioingenieur

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