| Titel | DFCI Brand Film |
| Agentur | IPNY, Inc. |
| Kampagne | When Dana-Farber makes a discovery, the world changes. |
| Werbende | Dana-Farber Cancer Institute |
| Marke | Dana-Farber Cancer Institute |
| Posted | August 2023 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | Challenge: One of the leading cancer research and treatment centers in the world, Dana-Farber’s discoveries have transformed the cancer treatment landscape for 72 years. Yet outside New England, top-of-mind awareness is low. IPNY’s campaign builds national presence while confronting the viewer with the impact of Dana-Farber’s breakthroughs and explains why “what we do here changes lives everywhere.” Results: Despite the ongoing pandemic, this campaign has shown strong growth in awareness and key brand imagery measures among valuable Health Care Influencer segments. |
| Medientyp | Case Study |
| Länge |