Titel | There's Nothing Like a Niro |
Agentur | INNOCEAN Europe |
Kampagne | There's Nothing Like a Niro |
Werbende | Kia Motors |
Marke | Kia Motors |
Posted | JunI 2023 |
Geschäftsbereich | Autos |
Story | The new Kia e-Niro is a true all-rounder. It’s spacious, fully connected, has a trendy new look, and comes with three types of engine: electric, hybrid and plug-in hybrid. Plenty of reasons to say that there’s nothing like it. So, when we were tasked to create the launch campaign, we took that as our campaign line – “There’s nothing like a Niro”, and humbly asked Mr. De Niro to join us. Fortunately, he said yes, and together we created a full campaign where Mr. De Niro presents the cars and their different features, in a way that only he could do. The campaign got a lot of attention on social media and gave Innocean Berlin our first Editor’s Pick on Creativity. Thanks for the flowers, guys. Shot by Bryan Buckley. Photographer: Jens Koch. |
Medientyp | Fernsehen |
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