Ocean Spray Cranberries, Inc. launched a new creative campaign under its All That Power™' masterbrand work, this time focusing on the attributes of its "Better For You" beverages that are designed to help meet the needs of an individuals' diet. Developed by Orchard Creative, the campaign features two TV spots, one for Diet Cranberry Juice Cocktail and the other for the new Immunity Orange Mango and Revitalize Cranberry Pineapple juice drinks.