VCCP at Advertising Week Europe

Four days.

More than 200 events.

Over 23,000 people through the doors.

The third year of Advertising Week Europe eclipsed the previous two, filling BAFTA to the rafters, and tripling the traffic around Piccadilly. Adland’s best and brightest were out in full force.

VCCP were present throughout the week. On Monday morning, Jim Thornton moved a room of hardened advertisers so much with his live pitch that he won £25,000 of free digital OOH for the DNRC.

Monday afternoon saw our panel, hosted by Campaign’s editor-in-chief Claire Beale, thrash out whether or not we’ll see a return to full service. After the arguments presented by our experts - Karen Blackett, CEO of MediaCom, Peter Souter, Chairman & Chief Creative Officer of TBWALondon, Pete Markey, Chief Marketing Officer of the Post Office and our very own Paul Mead – the audience voted resoundingly in favour of a return to full service.

Clearly Paul got a taste for it, as he was back on Wednesday for the Ad Tech Power Game debate, in which media experts discussed how publishers and agencies will adapt to win in 2015 across the European market.

We rounded off the week on a high note – an inspirational talk from John Allert, McLaren’s Brand Director, who took the audience through the heritage and tireless innovation that has helped make McLaren so much more than just a Formula 1 brand.

Roll on Advertising Week 2016. In the words of John Allert – “There is no finish line.”

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