Pompous Albert

Move over grumpy cat…there’s a new animal celebrity in town, meet Pompous Albert. Albert has already racked up an impressive 44.1k followers on Instagram, making him a fast growing social media sensation. While not exactly looking cheery, the main charm of Albert is his apparent similarities to his name sake: Albert Einstein, with their matching mains of hair.

Albert’s owners have taken to Instagram to showcase their rugged looking cat, but instead of pairing each photo with a gushing comment about their beloved pet, have taken on the character of Albert himself and created a funny internal dialogue between Albert and his followers.

But why is the nation just so obsessed with animals? Last January Campaign ran a pole to find out which was the most tear-jerking advert. Amazingly Cesar dog food came out tops, beating the likes of John Lewis, Channel 4’s Superhumans and a particularly moving advert from the NHS called ‘Rebecca’. While this Cesar advert does touch on other themes, the main story is based around the strong bond between a man and his dog. Similarly, McVitie’s ‘Sweeet’ campaign, where various forms of tiny furry animals emerge from the McVitie’s biscuit packets, has been received well by the nation – so much so that McVitie’s are now rolling out a range of ‘Sweeet’ character toys. People have an emotional attachment to animals, whether it’s a connection through you’re current pet or a distant memory of your grandma’s old cocker spaniel. Despite Britain being known for a stiff upper lift, it appears even our hearts can be melted by a collection of fluffy animals.

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