VCCP’s Digital & Innovation company, Bernadette expands its global footprint into Czechia

VCCP Group, the global challenger network for challenger brands, has today announced the expansion of its Digital & Innovation company, Bernadette, into its office in Prague, Czechia. The move forms part of its ambition to grow its presence globally following its highly successful launch in early 2022.

With only 38% of organisations rating themselves as effective at integrating digital initiatives within their business strategies, Bernadette is on a mission to challenge the bad habits of digital innovation that lead to unsuccessful investments and a failure to achieve real ROI.

The Bernadette team is made up of real digital experts and specialists combining designers, architects, developers, strategists and makers. Using creativity and collaboration to unlock innovation for clients. Over the last 18 months the agency has produced award-winning work in the UK for fabric of the nation brands such as Cadbury, easyJet and O2 amongst others.

The agency will now bring this offering to the Czech market, integrating with an existing digital production team. Led by renowned practitioner Martin Mikyška, Bernadette Prague will focus on innovative design and developing digital experiences, products and campaigns for local clients as well as serving as a development hub for Bernadette’s HQ in London.

Martin Mikyška, Head of Bernadette Czechia said: "Even after 14 years in the industry, I repeatedly encounter problems that many projects and clients struggle with, which are in fact completely solvable. I see the gap between strategy and execution as the main problem. Both do not always get the same attention. Some solutions are tailored to suit the team composition, rather than the other way around. Sometimes a great strategy suffers in implementation. The Bernadette approach means we avoid either of these scenarios and deliver successful project outcomes" comments Mikyška.

Pete Grenfell, CEO of Bernadette, added: "Adding such a talented team and breadth of capabilities is a brilliant addition to both the global Bernadette proposition and VCCP’s wider offering in the Czech market. Helping clients really get the most of their digital investments and delivering real value.”

Bernadette in Prague launches with local market clients including Saint-Gobain and Software602.