J. Walter Thompson New York
New York, Vereinigte Staaten von Amerika
| Titel | Winback for Press |
| Agentur | J. Walter Thompson New York |
| Kampagne | Winback for Press |
| Werbende | Federal Emergency Management Agency |
| Marke | FEMA |
| Posted | Dezember 2006 |
| Produkt | National Flood Insurance Program |
| Geschäftsbereich | Regierungen und andere Institutionen |
| Story | To increase new net policy growth by 5% each year. |
| Philosophie | A targeting strategy was developed to balance national efforts with local marketing within six high potential states. Utilizing a multi-channel direct response campaign that includes consumer and stakeholder education, media relations, a new consumer-friendly website, DRTV, print ads, online media, search engine optimization, direct mail, and internal communications. |
| Ergebnis | 26 months of consecutive growth this year. Growth up 425% in 2005. |
| Medientyp | Direktmarketing |
| Mehr Informationen | www.floodsmart.gov |