Titel | Test the Waters |
Agentur | J. Walter Thompson New York |
Kampagne | Test the Waters |
Werbende | Federal Emergency Management Agency |
Marke | FEMA |
Posted | Dezember 2006 |
Produkt | National Flood Insurance Program |
Geschäftsbereich | Regierungen und andere Institutionen |
Story | To increase new net policy growth by 5% each year. |
Philosophie | A targeting strategy was developed to balance national efforts with local marketing within six high potential states. Utilizing a multi-channel direct response campaign that includes consumer and stakeholder education, media relations, a new consumer-friendly website, DRTV, print ads, online media, search engine optimization, direct mail, and internal communications. |
Ergebnis | 26 months of consecutive growth this year. Growth up 425% in 2005. |
Medientyp | Internetseiten |
Mehr Informationen | www.floodsmart.gov |