J. Walter Thompson New York
New York, Vereinigte Staaten von Amerika
| Titel | Gorillas |
| Agentur | J. Walter Thompson New York |
| Kampagne | Gorillas |
| Werbende | HSBC |
| Marke | HSBC |
| Posted | Dezember 2006 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Story | Build awareness of the HSBC brand in the on-line medium. Engaging flash and rich-media interactive units positioned on highly targeted third-party web sites. |
| Philosophie | Initiative a conversation with prospective HSBC customers on a variety of controversial topics, driving them to the web site where they can interact and see how their POV compares to the rest of the world. |
| Ergebnis | Winner of a Silver medal for best interactive campaign at the 12th annual Financial Communications Society awards show. Delivered a solid .13% CTR for flash units, and an excellent interaction rate of .34% for rich-media units. Ad campaign ongoing. |
| Medientyp | Internetanzeigen |
| Mehr Informationen | www.yourpointofview.com |