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Paris, Frankreich
Progressive Insurance - "Get Off My Insurance" by PHNX Awards 2020

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TitelGet Off My Insurance
Agentur
Kampagne Get Off My Insurance
Werbende Progressive Insurance
Marke Progressive Insurance
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 6
Produkt Insurance
Geschäftsbereich Versicherung
Story Every Father’s Day, fathers across the country receive all kinds of lame gifts from their kids. Neck ties. Shaving kits. And, most famously, bottles of cologne. It’s a yearly indignity made worse by the fact that more and more adult children are living at home well into their twenties, extending the financial burden on their parents. Can you imagine paying for your grown child’s food, water, lodging, and insurance, then receiving a tiny bottle of scented swill in return? So, this year for Father’s Day, we decided to launch a campaign that gave a voice to these frustrated, financially taxed fathers. Adopting the tone and manner of a high fashion cologne campaign, we encouraged grown children to give the Father’s Day gift that Dad himself would ask for, if only he could: get Off My Insurance.
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Post-Produktion Brickyard VFX
Chief Creative Officer
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