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Paris, Frankreich
Citroën's 100 Anniversary - "100 years making history board" by PHNX Awards 2020

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Titel100 years making history board
Agentur
Kampagne 100 years making history
Werbende Citroën
Marke Citroën's 100 Anniversary
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 10
Produkt Institutional
Geschäftsbereich Kraftfahrzeuge
Story On 2019 Citroën celebrated a century of life with a campaign specially developed, in which print & design take center stage. A story told in 100 illustrations that describe the progress of the world and how Citroën is part of this future ahead. Every year is one piece. And each illustration, accompanied by a reference text that tells the milestones of the year and the Citroën model in vogue at the time. Also, all the 100 pieces come alive (motion design) and can be viewed and downloaded from www.citroenargentina.com.ar/centenario for Desktop or Smartphone. The campaign ended with the publication of a book in which the most important year of each decade came to life through an Augmented Reality app also especially developed. In Argentina, collection books, in between cars fans is a huge thing.
Medientyp Case Study
Managing Directors Pedro Di Risio, Ernest Riba
Executive Creative Directors Federico Plaza Montero, Nicolás Zarlenga
Head of Client Services and Business Development Lucila Castellani.
Head of Production Emiliano Alvarenga
Creative Director Juan Martín Muiño
Head of Art Fernando Oltolina
Motion Designer Matías Rossi
UX/UI Designer - Front End Developer Pablo Fuentes.
Developer Roberto Sánchez.
Creative Team Laura Valle García, Bárbara Gedacht, Ekaterina Olortegui, Juan Marzari, Cristian Tarzi, Gonzalo Paz.
Design & Development Team Alejo Becerra, Emilia Teperman, Emmanuel Trimigliozzi, Amparo Guindon, Octavio Arboiro, Stefanía Adam, Tomás Aguilar. Betsabé Tinoco, Daniel Herrera, Karen Cortés, Jaime Albañil, Wolf Diaz, Tommy Pachoba, Jaime Albañil, Jose Correa.
Account Executives Belén de Bartolo, María Eugenia Garrafo, Andres Gori.
Webmaster María Paz Badino.
Strategist Coordinator Nicolás Cáceres
Strategist Thomas Contramaestre.
Ilustration Javier Reboursin
App AR Mobillers