Ramboll - "HAPPYCOMMUTER" by PHNX Awards 2020
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| Titel | HAPPYCOMMUTER |
| Agentur | Garbergs |
| Kampagne | Happy Commuter |
| Marke | Ramboll |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 10 |
| Produkt | Engineering, architecture and consultancy |
| Story | We created a tool that addresses one of the major problems of our time – the air we breathe. In real time anyone can find the purest routes ahead. In order to attract engineers to Ramboll, a leading consultant in urban planning, we decided to show off the power of engineering. We developed a tool that addresses one of the major problems of our time - the air we breathe. Happy Commuter allows anyone to find the purest routes ahead. Real time data The innovative tool highlights Ramboll's vision of creating better societies for man and nature. To develop Happy Commuter, we used API’s that provide meteorological data, satellite data and traffic data. In real time, we can calculate the air quality. No matter where you are, no matter where you are going. +430 000 people The initiative was highlighted by the country's largest media and 95% of industry press wrote about the campaign. Tens of thousands of people used the tool and the number of people who know about Ramboll compared to previous year has increased by +430 000 people. This equals 4.5% of the entire Swedish population. In addition to the sharp increase in awareness, actual job applications to Ramboll increased by 3 981 to a total of 7 219, almost doubling. The initiative has also enabled an important discussion about air quality in Swedish cities and pushed politicians to take harmful air particles seriously. |
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