99 Giving Day - "Change for good presentation image " by PHNX Awards 2020
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| Titel | Change for good presentation image |
| Agentur | Tencent |
| Kampagne | Change For Good |
| Werbende | 99 Giving Day |
| Marke | 99 Giving Day |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 8 |
| Produkt | 99 Giving Day |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | A pair of brothers through part time job wish to buy a new phone to talk to their mother working aboard. However, an incident occurred right before they make the purchase. In the end, the phone vendor, knowing what happened, reaches out to help and turned things around. This campaign tells the story of the left-behind children in China, and is also the theme of this year’s 99 Giving Day, “with one yuan, we could do a good deed. “ |
| Medientyp | Case Study |
| Creative Agency | Tencent |
| Creative Agency | TOPic |
| Production Company | Jingle |
| General Manager | Vincent Li |
| Executive Creative Director | Akae Wang |
| Executive Creative Director | Shengxiong Chen |
| Director | Zhang Zhe |
| Director | Xi Ran |
| Creative Director | TingTing Zhang |
| Copywriter | HaoNan Liu |
| Art Director | Tianshu Chu |
| Agency Producer | Ahjan Huang |
| Executive Producer | Feixiang Zhang |
| Music Composer | Guangxia Lei |
| Brand Director | Yuan Hong |
| Account Director | Snow Lee |
| Account Manager | MengYing Jiang |
| Account Manager | Jian Wang |