WWF - "WWF The Longest Live Stream Ever - Case" by PHNX Awards 2020
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| Titel | WWF The Longest Live Stream Ever - Case |
| Agentur | NOSSA™ |
| Kampagne | The Longest Live Stream Ever |
| Werbende | WWF |
| Marke | WWF |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 7 |
| Produkt | WWF |
| Story | WWF has created a livestream that no one will ever finish. A plastic bottle takes more than 450 years to decompose. To show everyone, WWF is showing its decomposition in real time, in the longest live streaming ever. The livestream was launched during the earth hour, on the main square of Lisbon with the presence of several city officials and media outlets. The objective of the livestream, that will last 450 years, is to raise awareness to the growing problem of plastic pollution, and to raise 1.759.695 signatures for a petition that will be presented to key global leaders at the United Nations meeting on the environment. The launch of the livestream worked has a hook to get the media attention for that petition. At the time of writing, the petition had already more than 480,000 signatures. https://www.stopplasticpollution.eu/EN |
| Länge | |
| Agency | NOSSA |
| Client | WWF |
| Client Executive Director | Angela Morgado |
| Client Marketing Director | Ana Gama, Marta Barata, Rita Rodrigues |
| Creative Partner | Nuno Presa Cardoso |
| Managing Partner | Duarte Durão |
| Digital Partner | Vasco Teixeira-Pinto |
| Creative Director | Nuno Presa Cardoso, Rafael Clark Pfaltzgraff |
| Creative Supervisor | André Alves Afonso |
| Art Director | Sávio Hatherly, Rafael Clark Pfaltzgraff |
| Copywriter | Marcus Seixas |
| Artwork | Estela Pereira |
| Producer | Inês Cardoso Menezes |