Dutch Mill - "The Secret Supporter case" by PHNX Awards 2020
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| Titel | The Secret Supporter case |
| Agentur | CJ Worx |
| Kampagne | The Secret Supporter |
| Werbende | Dutch Mill Group |
| Marke | Dutch Mill |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 4 |
| Produkt | Dutch Mill |
| Story | Dutch Mill, a popular drinking yogurt brand in Thailand, always gives health benefits, energy, and freshness to Thai teenagers. Also, Dutch Mill wants to help Thais happily survive during COVID-19 quarantine in real life or even in the game. For the 1st time in Thailand by using an in-game interactive campaign, Introducing THE SECRET SUPPORTER, Dutch Mill sends the army of DutchMill girls joined a popular survival shooting game with the special missions. No Violence, No competition, they simply deliver in-game health care packages, providing survival boxes, to boost the player’s power. Focusing on creating health benefits to refresh any players, to make gamers healthier than ever before. |
| Länge | |
| Chief Creative Officer | Saharath Sawadatikom |
| Executive Creative Director | Saharath Sawadatikom |
| Creative Director | Natkanate Ruengrujmethakul |
| Art Director | Saharath Sawadatikom, Natkanate Ruengrujmethakul, Pemika Yosakrai |
| Copywriter | Satawat Tangpuangporn |
| Social Media Art Director | Pemika Yosakrai |
| Senior Social Media Copywriter | Worawut Sengsoon |
| Project Manager | Benjawan Sengtee, Jennisa Alisha |
| Managing Director | Chawana Keeratiyutamonkul |
| Business Consultant & Client Service Director | Warapan Pornphichitpan |
| Account Manager | Wongsakorn Ubolsawadi |
| Account Executive | Anchalee Tiyapornchai |
| Business Consulting Director | Nichapat Ratanapraphat |
| Strategic Planner | Suphaphich Nittayasak |
| Digital Media Planner | Thanakorn Sangchan |