Microsoft - "Case Study" by PHNX Awards 2020
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| Titel | Case Study |
| Agentur | McCann New York |
| Kampagne | Changing The Game |
| Werbende | Microsoft |
| Marke | Microsoft |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 2 |
| Produkt | XBOX |
| Story | The video game industry has long ignored players with limited mobility. As a result, gamers with limited mobility would either hack together hodgepodge tools and homemade controllers or had to spend a lot of money on a custom controller just to be able to play. For most, gaming was impossible. As the brand committed to empowering everyone to achieve more, Microsoft designed the first controller for gamers with limited mobility. Our objective was to shine a light on how the Xbox Adaptive Controller enhances their gaming experience and empowers them to compete in new ways. |
| Länge | |
| Corporate Vice President of Brand, Advertising and Research | • Kathleen Hall |
| GM, Global Advertising | • Deana Singleton |
| Director, Global Advertising | • Stacey Terrien |
| Sr. Marcom Manager, Global Advertising | • Natalie Thompson |
| Director of Marketing Communications | • Rob Wolf |
| Sr. Director of PR, Xbox | • Kenny Birge |
| Director of PR, Xbox | • Jen Martin |
| Social Marketing Manager, Xbox | • Graeme Boyd |
| m | united//McCann New York |
| Chief Creative Officer | • Sean Bryan |
| EVP, Executive Creative Director | • Shayne Millington |
| EVP, Executive Creative Director | • David Banta |
| Associate Creative Director | • Martha West |
| Associate Creative Director | • Will Montgomery |
| Senior Art Director | • Julie Koong |
| Senior Copywriter | • David Cappolino |
| Creative Technologist | • Alicia Foor |
| Global Business Lead | • Kevin Nelson |
| EVP, Executive Account Director | • Tina Galley |
| SVP, Group Account Director | • Rosemary Calderone |
| Account Director | • Pat Six |
| Account Supervisor | • Kyle Ross |
| Global Chief Communications Officer | • Jeremy Miller—EVP |
| EVP, Global Strategy Director | • Joanna Schwab |
| SVP, Group Strategy Director | • Eldad Heilweil |
| Social Strategy Director | • Jordan Berger |
| SVP, Head of Integrated Production | • Carolyn Johnson |
| SVP, Director of Project Management | • Stella Warkman |
| Project Manager | • Jessica Jacobson |
| SVP, Executive Music Producer | • Eric David Johnson |
| Music Business Manager | • Sam Belkin |
| Music Producer | • Dan Gross |
| Business Manager | • David Halberstadt |
| Director | • Bryan Buckley |
| 2nd Unit Director | • Alex Gorosh |
| Executive Producer | • Mino Jarjoura |
| Executive Producer | • Caleb Dewart |
| Executive Producer | • Dan Duffy |
| Producer | • Matt Lefebvre |
| Associate Producer | • Peter Bunstein |
| Assistant Director | • Pierre Cailliarec |
| Director of Photography | • Scott Henriksen |
| Rock Paper Scissors NY | EDITORIAL |
| Editor | • Damion Clayton |
| Assistant Editor | • Alexandra Debricon |
| Managing Director | • Eve Kornblum |
| Producer | • Lisa Barnable |
| CRAFT | EDITORIAL |
| Director, CRAFT Edit and Graphics | • Karen Hennegan |
| Producer | • Lane Karas |
| Producer | • Michael Berkman |
| Producer | • Russell Greene |
| Assistant Editor | • John Gerardi |
| Color | • Benny Karas |
| Flame Artist | • David Sullivan |
| Audio Mix | • Brian Losch |
| Post/VFX | Rock Paper Scissors NY |
| Flame Producer | • Barbara Kontarovich |
| Flame Artist | • Edward Reina |
| Flame Assistant | • Sydney Botie |
| Color House | Company3 |
| Senior Colorist | • Sofie Borup |
| Music | JSM Music |
| CCO/COE/Co-Composer | • Joel Simon |
| Executive Producer | • Jeff Fiorello |
| Co-Composer | • Jason Krebs |
| Audio/Post | Sonic Union |
| Sound Designer/Mix Engineer | • Michael Marinelli |
| Producer | • Justine Cortale |
| Public Relations | WE Communications |
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