Tinder - "Tinder Swipe Night" by PHNX Awards 2020

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TitelTinder Swipe Night
Agentur
Kampagne Swipe Night
Werbende Tinder
Marke Tinder
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 10
Produkt Tinder
Geschäftsbereich Community Websites
Story Swipe Night is a first-of-its-kind, live-action, interactive miniseries produced and engineered to live solely inside the Tinder app where you make a series of choices that drive the story forward and impact who you can match with. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide. By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match and connect. It was made to instill excitement and intention back into Tinder and ended up pushing the online dating industry forward.
Medientyp Case Study
Länge
Client TINDER
Chief Executive Officer Elie Seidman
Chief Marketing Officer Jenny Campbell
Chief Communications Officer Jenny McCabe
Sr. Director, Integrated Marketing Amy Wiedemann
Product Lead Kyle Miller
Product Designer Stephanie Liang
Sr. Product Designer Brooke Hollabaugh
Motion Designer Lisa Cai
Engineering Lead Josh Gafni
VP, Special Initiatives Paul Boukadakis
Sr. Counsel Laura Michel
Agency 72andSunny Los Angeles
Co-Founders / Creative Chairman John Boiler and Glenn Cole
Executive Creative Director Matt Murphy
Design Director Frank Dresme
Sr. Designer Marcus Yuen
Sr. Writer Reilly Baker
Designer Stephanie Morgan
Designer Sara Meinecke
Writer Emilie Abel
Jr. Designer Cameron Cartwright
Jr. Writer Sydnie Johnson
Director of Production Kate Morrison
Sr. Film Producer Leah Karabenick
Film Producer Brooke Casler
EP Interactive Andrew Abraham
Director of Partnerships and Legal Rebecca Williams
Partnerships and Legal Director Charissa Kinney
Partnerships and Legal Sr. Manager Christopher Profeta
Partnerships and Legal Jr. Manager Tasha Wong
Executive Strategy Director Kelly Schoeffel
Sr. Strategist Miné Cakmak
Sr. Communications Strategist Kimber Bowman
Sr. Social Strategist Matt Augustin
Jr. Strategist Zach Wright
Brand Director Shannon Reed
Brand Manager Brittany Allen
Brand Manager Alise Murray
Executive Art Producer Ali Berk
Art Producer Juanita Valencia
Production Credits M ss ng P eces
Executive Producer and Writer Nicole Delaney & Brandon Zuck
Production Company M ss ng P eces
Director Karena Evans
Director of Immersive, ECD Mike Woods
Founder, Managing Partner Ari Kuschnir
Managing Partner Kate Oppenheim,
Managing Partner Brian Latt
Executive Producers Edward Grann,
Executive Producers Dave Saltzman
Producer Jason Reif
Head of Production Rebecca Davis
Head of Post Production Josh Sussman
Creative Technologist Will Kanellos
Director of Photography Carolina Costa
Production Designer Sue Tebbutt
CDMX Production Services Catatonia
Producer Rabbit Foot Productions LLC
EDITORIAL CABIN
Editor Taylor Walsh + Randy Baublis
Managing Partner Carr Schilling
Executive Producer Remy Foxx
Executive Producer Adam Becht
Producer Cassie Hulen
Mix and Sound Design Q Dept
VFX & COLOR MPC
Kristopher Smale Colourists - Ricky Gausis, Dimitri Zola