Titel | Tinder Swipe Night |
Agentur | 72andSunny |
Kampagne | Swipe Night |
Werbende | Tinder |
Marke | Tinder |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 10 |
Produkt | Tinder |
Geschäftsbereich | Community Websites |
Story | Swipe Night is a first-of-its-kind, live-action, interactive miniseries produced and engineered to live solely inside the Tinder app where you make a series of choices that drive the story forward and impact who you can match with. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide. By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match and connect. It was made to instill excitement and intention back into Tinder and ended up pushing the online dating industry forward. |
Medientyp | Case Study |
Länge | |
Client | TINDER |
Chief Executive Officer | Elie Seidman |
Chief Marketing Officer | Jenny Campbell |
Chief Communications Officer | Jenny McCabe |
Sr. Director, Integrated Marketing | Amy Wiedemann |
Product Lead | Kyle Miller |
Product Designer | Stephanie Liang |
Sr. Product Designer | Brooke Hollabaugh |
Motion Designer | Lisa Cai |
Engineering Lead | Josh Gafni |
VP, Special Initiatives | Paul Boukadakis |
Sr. Counsel | Laura Michel |
Agency | 72andSunny Los Angeles |
Co-Founders / Creative Chairman | John Boiler and Glenn Cole |
Executive Creative Director | Matt Murphy |
Design Director | Frank Dresme |
Sr. Designer | Marcus Yuen |
Sr. Writer | Reilly Baker |
Designer | Stephanie Morgan |
Designer | Sara Meinecke |
Writer | Emilie Abel |
Jr. Designer | Cameron Cartwright |
Jr. Writer | Sydnie Johnson |
Director of Production | Kate Morrison |
Sr. Film Producer | Leah Karabenick |
Film Producer | Brooke Casler |
EP Interactive | Andrew Abraham |
Director of Partnerships and Legal | Rebecca Williams |
Partnerships and Legal Director | Charissa Kinney |
Partnerships and Legal Sr. Manager | Christopher Profeta |
Partnerships and Legal Jr. Manager | Tasha Wong |
Executive Strategy Director | Kelly Schoeffel |
Sr. Strategist | Miné Cakmak |
Sr. Communications Strategist | Kimber Bowman |
Sr. Social Strategist | Matt Augustin |
Jr. Strategist | Zach Wright |
Brand Director | Shannon Reed |
Brand Manager | Brittany Allen |
Brand Manager | Alise Murray |
Executive Art Producer | Ali Berk |
Art Producer | Juanita Valencia |
Production Credits | M ss ng P eces |
Executive Producer and Writer | Nicole Delaney & Brandon Zuck |
Production Company | M ss ng P eces |
Director | Karena Evans |
Director of Immersive, ECD | Mike Woods |
Founder, Managing Partner | Ari Kuschnir |
Managing Partner | Kate Oppenheim, |
Managing Partner | Brian Latt |
Executive Producers | Edward Grann, |
Executive Producers | Dave Saltzman |
Producer | Jason Reif |
Head of Production | Rebecca Davis |
Head of Post Production | Josh Sussman |
Creative Technologist | Will Kanellos |
Director of Photography | Carolina Costa |
Production Designer | Sue Tebbutt |
CDMX Production Services | Catatonia |
Producer | Rabbit Foot Productions LLC |
EDITORIAL | CABIN |
Editor | Taylor Walsh + Randy Baublis |
Managing Partner | Carr Schilling |
Executive Producer | Remy Foxx |
Executive Producer | Adam Becht |
Producer | Cassie Hulen |
Mix and Sound Design | Q Dept |
VFX & COLOR | MPC |
Kristopher Smale | Colourists - Ricky Gausis, Dimitri Zola |