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Paris, Frankreich
Jimmy Dean - "Egg Hijack Case (Board)" by PHNX Awards 2022

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TitelEgg Hijack Case (Board)
Agentur
Kampagne Egg Hijack
Werbende Tyson Foods
Marke Jimmy Dean
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 6
Produkt Jimmy Dean
Geschäftsbereich Nahrungsmittel
Story Eggs are the first thing that comes to mind when it comes to breakfast. Jimmy Dean Sausage, iconic in its own right, is not. So, we sought to do something about it. We turned every egg in existence – edible or not, fictional or real – into a coupon for Jimmy Dean. First we taught AI how to recognize an egg, requiring the scanning of 10,000 unique eggs of different shapes, sizes, textures and colors. Then we turned it into a net-new technology, which we took to Snapchat and Amazon platforms. There, anyone could scan any egg, which would be immediately detected and turned into a coupon for Jimmy Dean.
Medientyp Case Study
Deputy Worldwide Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Director
Stellvertretender Creative Director
Executive Design Direktor
Creative Director
Design
Executive Producer
Senior Producer
Executive Director of Digital Production
Technology
Regisseur
Digital Production
Senior Editor
Group Director
Kreative Technologie
Leiter Strategie
Gruppenplanungsdirektor
Associate Strategy Director
Geschäftsführer
Etatdirektor
Etatdirektor
Account Executive
Media Director
Post-Produktion
Fotograf
Post-Produktion
Deputy Worldwide Chief Creative Officer Joe Sciarrotta
Executive Creative Director Isaac Pagán-Muñoz
Creative Director Pat Seidel
Creative Director Chris Rose
Creative Director Michael Franklin
Associate Creative Director Giovanni Muratori
Executive Design Director Gabe Usadel
Creative Director, Design Olen Amelia
Executive Producer Mike Diedrich
Senior Producer Justin Moreno
Executive Director of Digital Production & Technology Preeti Shah
Director, Digital Production Jessica Rivera
Senior Editor Christopher Mines
Group Director, Creative Technology Kaare Wesnaes
Chief Strategy Officer Karl Turnbull
Group Planning Director Katie Sheeran
Associate Strategy Director Jaime Mougan
Managing Director James Hidden
Account Director Adam LeGrand
Account Director Jordan Hallmark
Account Executive Maddie Savin
Media Mindshare
Production & Post Production The Mill
Photographer Lucas Zarebinski
Platform Partner Snap Chat Platform Partner: Amazon
Post Production Optimus