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PHNX Awards

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Paris, Frankreich
Jimmy Dean - "Egg Hijack Case Film" by PHNX Awards 2022

Ergebnisse filtern nach

TitelEgg Hijack Case Film
Agentur
Kampagne Egg Hijack
Werbende Tyson Foods
Marke Jimmy Dean
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 6
Geschäftsbereich Nahrungsmittel
Story Eggs are the first thing that comes to mind when it comes to breakfast. Jimmy Dean Sausage, iconic in its own right, is not. So, we sought to do something about it. We turned every egg in existence – edible or not, fictional or real – into a coupon for Jimmy Dean. First we taught AI how to recognize an egg, requiring the scanning of 10,000 unique eggs of different shapes, sizes, textures and colors. Then we turned it into a net-new technology, which we took to Snapchat and Amazon platforms. There, anyone could scan any egg, which would be immediately detected and turned into a coupon for Jimmy Dean.
Medientyp Case Study
Länge
Deputy Worldwide Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Director
Stellvertretender Creative Director
Executive Design Direktor
Creative Director
Design
Executive Producer
Senior Producer
Executive Director of Digital Production
Technology
Regisseur
Digital Production
Senior Editor
Group Director
Kreative Technologie
Leiter Strategie
Gruppenplanungsdirektor
Associate Strategy Director
Geschäftsführer
Etatdirektor
Etatdirektor
Account Executive
Media Director
Post-Produktion
Fotograf
Post-Produktion