Titel | Gender Equality - Virgen Milagrosa |
Agentur | Havas Worldwide Peru |
Kampagne | The best religion is love |
Werbende | International Amnesty |
Marke | international Amnesty |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 2 |
Geschäftsbereich | Menschenrechte |
Slogan | SameSexMarriageNow |
Story | Currently in Peru it is not possible to marry between the same gender, neither civilly nor religiously. The latter is the one that presents the greatest barriers since Peru is a very conservative country. |
Philosophie | Love (represented by the colors of pride) was, is and will be in the place where sometimes doors are closed. The colors of pride were, are and will be present in every temple and church every time it is illuminated, as if it were a message that comes from heaven and seeks to remember that we are all equal and deserve to be happy. |
Medientyp | Presse & Publikationen |
Art Director | Luis Rios |
Chief Creative Officer | Mauricio Fernández-Maldonado |
Senior Creative | Juan Carlos Gallardo |
Fotografie / Illustration | Luis Felipe Cisneros |
Creative Director | Moisés Urrutia |
Fotografie / Illustration | Fabrizzio Hidalgo |