Uruguayan Football Association / McDonald´s - "AUF EQUALITY CUP (BOARD)" by PHNX Awards 2023
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| Titel | AUF EQUALITY CUP (BOARD) |
| Agentur | Camara\TBWA |
| Kampagne | AUF Equality Cup |
| Werbende | Uruguayan Football Association / McDonald´s |
| Marke | Uruguayan Football Association / McDonald´s |
| Posted | März 2023 |
| Produkt | AUF Equality Cup |
| Geschäftsbereich | Sportmannschaft, Sportereignisse |
| Story | Gender inequality in sports is a reality all over the world. And it is in football where this issue becomes more evident. How can we convey a message of inclusiveness and equality through the most-watched sport in the world? The Uruguayan Football Association and McDonald's, official sponsor of the Uruguayan National Football team, present The AUF Equality Cup The first official competition in sports history that sums up the score of the Women's Football League and the score of the Men's Football League, to determine the winning team. Yes, we created a new official tournament, simply by adding the two standings tables, without affecting the independent development of both competitions. |
| Medientyp | Case Study |
| Advertising Agency | Cámara TBWA Uruguay |
| CEO | Marcelo Debernardi |
| COO | Santiago Cámara |
| General Creative Director | Gabriel Lista, Diego Varela |
| Creative Director | Leonardo Fernandez Chaves |
| Responsible for the Client | Diego Covucci (AUF), Guilherme Coe, Paula Espasandín (McDonald's Uruguay) |
| Production Company | Zen Films |
| Director | Gerardo Scaglia |
| Director of Photography | Gerardo Scagliaa |
| Copywriter | Leonardo Fernandez Chaves, Yamil Sahid |
| Art Director | Carolina Faget |
| Producer Agency | Emiliano Bermolen, Gabriela Pedreira, Santiago Alegre. |
| Sound | Zinc Sound |
| Assistant Director | Rafael Gonzalez |