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Paris, Frankreich
DUREX - "SEX HAPPINESS (BRAND PURPOSE)" by PHNX Awards 2023

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TitelSEX HAPPINESS (BRAND PURPOSE)
BriefDUREX REACHES OUT FOR THE RIGHT TO FUN FOR ALL: the first web-based educational platform dedicated to fun for all, addressing all the topics related to fun and sexual diversity that have never been addressed by the French school system. A safe place offering more inclusive, realistic and relevant sex education content. Sex Happiness is a 4 month content programme to help 18-45 year olds educate themselves, discover and experience fulfilling sexuality. 7 video episodes, 7 influencers and their communities to authentically testify, bring answers to the taboo questions we ask ourselves about sex and pleasure: Pleasure & Sex, & Solo sex, & Partners, & Morphology, Pleasure & Size, Pleasure & Health, Pleasure & Disabilities
Agentur
Kampagne SEX HAPPINESS (Brand Purpose)
Werbende Reckitt Benckiser
Marke DUREX
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 3
Geschäftsbereich Verhütungsmittel, Präservative & Schwangerschaftstests
Story DUREX REACHES OUT FOR THE RIGHT TO FUN FOR ALL: the first web-based educational platform dedicated to fun for all, addressing all the topics related to fun and sexual diversity that have never been addressed by the French school system. A safe place offering more inclusive, realistic and relevant sex education content. Sex Happiness is a 4 month content programme to help 18-45 year olds educate themselves, discover and experience fulfilling sexuality. 7 video episodes, 7 influencers and their communities to authentically testify, bring answers to the taboo questions we ask ourselves about sex and pleasure: Pleasure & Sex, & Solo sex, & Partners, & Morphology, Pleasure & Size, Pleasure & Health, Pleasure & Disabilities
Medientyp Case Study
Länge
Deputy Creative Director
Produktionsleitung
Projektmanager
Projektmanager
Produzent
Produktionsleitung
Chief Executive Officer (CEO)
Creative Director
Texter
Art Director
Strategist
Regisseur
Media Director
CEO Cécile Bitoun
DC Emmanuel Bougnères
Team créatif Carrie Tang, Sébastien Cuypers, Andrea Antunes, Damien Lebreuilly
Strategic Planners Marion Mondoloni & Samuel Pain
TV Producer Anthony Raton
Influence Raphaëlle Alexandre
Production Blue Paris
Director Jonathan Schupak
Producer Jeremie Woog
Head of Production Lina Maldonado
head of Post Production Céline Sene
Editor Rémi Muzzupapa