Titel | #REmemory presentation board |
Agentur | Ogilvy Taiwan |
Kampagne | REmemory - Taiwan Alzheimer Disease Association |
Werbende | Taiwan Alzheimer Disease Association |
Marke | REmemory |
Posted | März 2023 |
Geschäftsbereich | Gemeinnützige Organisationen |
Story | Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia. |
Medientyp | Case Study |