Supermax - "Eye Tracker Supermax" by PHNX Awards 2023
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| Titel | Eye Tracker Supermax |
| Agentur | Ogilvy de la cruz |
| Kampagne | Eye Tracker |
| Werbende | Supermax |
| Marke | Supermax |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 11 |
| Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
| Story | When significant weather events are on the horizon, it can cause panic buying that only ensures some people will be left without critical supplies, while many go to waste. To help everyone in the community in these distressing times, SuperMax and de la cruz Ogilvy teamed up to create the Eye Tracker. With direct data from the National Hurricane Center as well as geolocation data, the Eye Tracker is a platform designed to both give people a better and more accurate forecast, while also specifying which products and supplies each home should buy and which they shouldn't. |
| Medientyp | Case Study |
| Länge | |
| Rafael Reina | Chief Creative Officer |
| Andres Cifuentes | Digital Head of Art |
| Adriana Álvarez | Head of Art |
| Nánel Rodríguez | ACD/Innovation |
| Luis Bedoya | Graphic Designer |
| Marirose Acevedo | Media Director |
| Diego Hernández | Google Maps Developer |
| Yarelis Pérez | Account Director |
| José Morales | Jr. Account Executive |
| Jessica Apellaniz | Regional Creative Director |
| Kidany Delgado | Assistant Marketing Manager |
| Iván Merced | Marketing Manager |
Mehr Werbungen von Ogilvy de la cruz
Reusables
- MARKE:
- Supermax
- AGENTUR:
- Ogilvy de la cruz