ERA Coalition - "Woman Corp Hero (Case Film)" by PHNX Awards 2023
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| Titel | Woman Corp Hero (Case Film) |
| Agentur | Ogilvy California |
| Kampagne | WOMAN Corp |
| Werbende | ERA Coalition |
| Marke | ERA Coalition |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 11 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | For 100 years, The ERA Coalition has been fighting to get the Equal Rights Amendment recognized, so American women could have equal rights under the Constitution. They tried marches, rallies, and protests - but nothing was working. We knew we had to do something radical because the state of women's rights was only getting worse, not better. Infuriatingly, there was one entity the government loved increasing rights for... corporations. So, we incorporated. Creating Woman Corp, the first American woman who had equal constitutional rights, she just didn't have a pulse. We did everything corporations do from hiring a CEO, getting a board of directors, making swag, creating a community movement on Linkedin, and a corporate video. Ultimately, it caught the attention of the American government, and the ERA bill was reintroduced to Congress. |
| Medientyp | Corporate Identity/ Firmenimage |
| Länge | |
| Chief Creative Officer of California and Global Chief Creative Officer of PR | Lisa Bright |
| NA President and Chief Creative Officer of Ogilvy | Chris Beresford-Hill |
| Executive Group Director | Debra Fried |
| Associate Creative Director | Rachel Chapman |
| Associate Creative Director | Meghan Howell |
| Associate Creative Director | Winston Noel |
| Associate Creative Director | Vinicius Sousa |
| Creative Director | Remy Glock |
| Art Director | Barbara Polanco |
| Designer | Sarah Ko |
| Copywriter | Allie Jones |
| North America | George Sholley, Head of Production |
| Executive Producer | Seng Rimpakone |
| New York President | Carina De Blois |
| Account Director | Erin Sheehan |
| Account Supervisor | Elise Horsak |
| Social Strategist | Olivia Prendergast |
| Senior interface developer | Henry Bradford |
| Global Chief Communications Officer | David Ford |
| SVP of Public Relations | Stefanie Schmit |
| Vice President of Earned Media Relations and Strategy | Erin Cohen |
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