Magic The Gathering - "Jaya Board" by PHNX Awards 2023
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| Titel | Jaya Board |
| Agentur | Publicis |
| Kampagne | Jaya Ballard Obituary |
| Werbende | Magic The Gathering |
| Marke | Magic The Gathering |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 8 |
| Produkt | Table Top Gaming |
| Geschäftsbereich | Spielwaren & Spiele |
| Story | The Jaya Obit was intended to truly surprise and delight Magic Fans, by embracing all things that gamers love. Including easter eggs, special character death, and online communities. We snuck an easter egg into a “dead” medium, for a “dead” character, and inserted a gaming meme for fans to pay their respects. We did this all organically relying on an insatiable fanbase we knew would uncover everything about our experience. Some fans even tried to have newspapers shipped across the country just to have their forever version of the ad. |
| Medientyp | Case Study |
| Joanna Monteiro | Chief Creative Officer |
| Vini Dalvi | Executive Creative Director |
| Victor Yves | Group Creative Director |
| Helder De Freitas | Creative Director |
| Elliot Lewis | Copywriter |
| Paul Broughan | Art Director |
| Ashley Weber | VP Brand Director |
| Rylee Strachan | Group Strategy Director |
| Scott Harrison | Strategist |
| Benjamin Jones | Associate Technical Director |
| Michael Smith | Project Manager |
| Jennifer Hsueh | Junior Project Manager |
| Jessie Zus | Editor |