Opal - "The Prevention Formula (Board)" by PHNX Awards 2023
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| Titel | The Prevention Formula (Board) |
| Agentur | VMLY&R Lima |
| Kampagne | The Prevention Formula |
| Werbende | Alicorp |
| Marke | Opal |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 5 |
| Produkt | Detergent |
| Geschäftsbereich | Reinigungsprodukte & Waschmittel |
| Story | Opal, the stain expert detergent, realized that there is a type of stain that can not be removed with any of its formulas: Melanomas, a type of cancer with increasing mortality year by year in Peru, the country with the highest uv radiation in the world. Opal teamed up with a dermatologist and an expert in macro photography and managed to make melanoma spots look like stains on clothes. Through a print and outdoor campaign and with the help of the League Against Cancer, people scheduled checkups with cancer specialists just by scanning a QR. |
| Medientyp | Case Study |
| Chief Executive Officer (CEO) | Eduardo Grisolle |
| Executive Creative Director | Tin Sanchez |
| Creative Director | Carlos Fernandez |
| Creative Director | Poke Meza |
| Art Director | Fernando Guerra |
| Texter | Kevin Torres |
| Designer | Renzo Zapata |
| Production Director | Leoni Lizarzaburu |
| Direktor Kundenservice | Sara Roif |
| Etatdirektor | Anne Achata |
| Account Executive | Paolo Alvites |
| Fotograf | Alex Freundt |
| CEO | Eduardo Grisolle |
| ECD | Tin Sanchez |
| Creative Directors | Carlos Fernandez, Poke Meza. |
| Art Director | Fernando Guerra |
| Copywriter | Kevin Torres |
| Designer | Renzo Zapata |
| Production Director | Leoni Lizarzaburu |
| Client Services Director | Sara Roif |
| Account Director | Anne Achata |
| Account Executive | Paolo Alvites |
| VP Marketing | Patricio Jaramillo |
| Homecare Platform Director | Claudia Cornejo |
| Marketing Manager | Ernesto Conroy |
| Brand Manager | Mauricio Bettocchi / Ana Paula Lobatón |
| Brand Lead | Cristina La Puente |
| League Against Cancer | Damary Milla / Mónika Valencia |
| Photographer | Alex Freundt |
| Digital Retoucher | Midas |