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Relate - "The Hornicultural Society" by PHNX Awards 2023

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TitelThe Hornicultural Society
Agentur
Kampagne The Hornicultural Society
Werbende Relate
Marke Relate
Datum der ersten Ausstrahlung/Veröffentlichung 2023
Geschäftsbereich Gesundheits- und Pharmazeutische Produkte
Story The third instalment in Relate’s "Let’s talk the joy of later life sex" campaign, "The Hornicultural Society" addresses the fact that STIs among those 65-and-over are at an all-time high. One thing the over-65 community loves more than making love is gardening. So Relate and Ogilvy UK created series of vegetable-themed condom packet designs, which look like vegetable seeds, and displayed them in garden centres. With a nod to the most popular vegetable emojis, the collection features aubergines, plums, courgettes, onions, and avocados – forming a fully sustainable condom collection that can even be planted in a pot to biodegrade. By bringing the sexual health debate to an unexpected environment, Relate hopes to continue to break down taboos and get people talking about later life sex.
Medientyp Case Study
Länge
Senior TV Producer
Executive Creative Director
Creative Director
Geschäftsführender Teilhaber
Creative Director
Etatdirektor
Art Buyer
Head of Offline Production
Werbeleiter
Werbeleiter
Client Partner PR
Deputy Executive Creative Director of Design
Art Buyer
Chief Creative Officer
Senior Producer
Senior Producer
Senior Creative Editor
Account Directors PR
Account Directors PR
Illustrator
Project Lead