| Titel | Skoda Superb |
| Agentur | Change Integrated |
| Kampagne | Skoda Superb |
| Werbende | Volkswagen |
| Marke | Skoda Superb |
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| Posted | Oktober 2010 |
| Geschäftsbereich | Nur für Abonnenten |
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| Medientyp | Fernsehen |
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| Creative Director | R....rd S...a Nur für Abonnenten |
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Control your car on TV
An innovation of the new Skoda Superb Estate is a remotely controlled boot. Change has decided to communicate in Poland in enabling clients to experience it at home through a traditional media: TV. Since the Communist times when there were only two channels, most of Poles are watching TVP1 and TVP2. Two commercials were broadcast simultaneously on the two channels, one with the boot opened and one with the boot closed asking people to press 1 or 2 on their tv remote to open or close the boot. A Grand Prix at Golden Drum