Ogilvy & Mather Frankfurt has created a new medium during the winter with the hoods and windscreens of cars covered by snow. Indeed, they have been used to represent the mountains in creating footprints and ski tracks in the snow with fingers and completing it with a voucher showing on the one side a skier or a mountaineer and on the other side a discount voucher for ski material rental in the next Sportscheck store. They have succeeded to create a funny and attractive promotion. Sales increase was 17.2%