Heineken is renewing its outdoor campaigns very regularly in Puerto Rico. Instead of throwing the used billboards with the garbage, they have been offered to a micro-enterprise as raw material for original hand-made shopping bags which are sold in apparel and fashion stores.
| Titel | Green is the new black |
| Agentur | J. Walter Thompson San Juan |
| Kampagne | Heineken Green Bags - Méndez & Co. |
| Werbende | Méndez & Co. |
| Marke | Méndez & Co. |
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| Posted | Februar 2010 |
| Produkt | Nur für Abonnenten |
| Geschäftsbereich | Nur für Abonnenten |
| Medientyp | Case Study |