View a viral video on a website and control it with your cellular phone? This new technology was at the heart of the campaign by Orange to promote their OrangeFoot broadcasting service. Using internet and telecommunications media, you can help rugby champ Sebastien Chabal kick a penalty shot. After providing info online, you get a call from Chabal asking you what direction to aim the shot. Then you choose by pressing certain buttons on your mobile. The clever mix of advertising meant that the buzz was indeed a goal reached. |
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Titel | Chabal Le Duel |
Agentur | Buzzman |
Kampagne | Chabal Le Duel - Orange |
Werbende | Orange |
Marke | Orange |
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Posted | Dezember 2008 |
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