The budget was limited to promote the Vienna Model-Makers Fair. Miniatures posters and citlights in the a small scall were placedin the city a week before the event to inspire people to visit the Fair. The tiny scale had a beneficial impact motivating people to look closely at the details. The organizers recorded an increase in visitors numbers on the previous years. | |
Titel | The Smallest Campaign |
Agentur | Ogilvy & Mather |
Kampagne | The Smallest Campaign |
Werbende | Reed Messe Wien |
Marke | Vienna Model Makers Fair |
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Posted | Oktober 2011 |
Geschäftsbereich | Nur für Abonnenten |
Medientyp | Case Study |