At the occasion of the International Day for the Elimination of Violence against Women, let's enhance the visibility of this action launched in Romania. 1 of 4 women are abused in this country. Beneva Foundation and Jandl have decided to transform that into "1 of 4 women get beaten instead of getting flowers." They have thus created a bouquet with a particular accessory to decorate it: a baseball bat. These bouquets have been placed to be sold in all flowers shops in Bucharest, with a card explaining the issue to raise the awareness. The card led to Beneva foundation website where more information could be found | |
Titel | Bouquet |
Agentur | Jandl |
Kampagne | Bouquet |
Werbende | Beneva Foundation |
Marke | Beneva Foundation |
Wollen Sie alle Credits sehen? dieser Beitrag ist nur für Abonnenten sichtbar
Abonnieren
Bereits Mitglied? Log In
| |
Posted | November 2011 |
Geschäftsbereich | Nur für Abonnenten |
Medientyp | Case Study |
Creative Director | P...l F...a Nur für Abonnenten |