Rolf Benz is a luxury furniture designer for which a new kind of catalog has been created: the coffee table book. It is usually a book that is intended to sit on a coffee table or similar surface in an area where guests sit and are entertained in looking through it. But these books have two objectives: they look like and can be used as coffee table and are also a catalog for Rolf Benz pieces of furniture. At first glance, at trade fairs or in stores, it looks like a real coffee table. But if people look closely, they can go through the whole collection of Rolf Benz coffee table | |
Titel | Coffeetable Book |
Agentur | Serviceplan Group |
Kampagne | Coffeetable Book |
Werbende | Rolf Benz AG |
Marke | Rolf Benz |
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Posted | November 2012 |
Geschäftsbereich | Nur für Abonnenten |
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Medientyp | Case Study |
Account Supervisor | A..a A...rt Nur für Abonnenten |
Executive Creative Director | Ma....as H....ck Nur für Abonnenten |
Chief Creative Officer | Al.....er S...ll Nur für Abonnenten |
Fotograf | F..o D...gn H...r Nur für Abonnenten |
Art Director | F...z R�.....cher Nur für Abonnenten |
Art Director | S...ra L...l Nur für Abonnenten |
Texter | F...k S...er Nur für Abonnenten |
Creative Director | O...er P...er Nur für Abonnenten |