| Nestlé Toll House® chocolate chip cookie planned to refresh its social media communication. Therefore, instead of hiring social media gurus, JWT New York has hired pastry chefs to cook and bake the social content, using real ingredients. Every post was made from scratch and was totally edible. Hand-made fonts and custom cakes, each post recipe was unique. | |
| Titel | Toll House Social Media Bakery |
| Agentur | J. Walter Thompson New York |
| Kampagne | Toll House Social Media Bakery |
| Werbende | Nestlé |
| Marke | Toll House |
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| Posted | Dezember 2014 |
| Geschäftsbereich | Nur für Abonnenten |
| Medientyp | Case Study |
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