| Titel | Flash of Light |
| Brief | A father gives his son a torch as a gift. Later, we see the boy in hospital. He gets up at night and begins signalling with the torch using Morse code. Staying nearby, the father sees the flashes. He decodes the question: “Are you there dad?” He flashes a reply: “I am always here buddy.” The boy asks: “When are you going to bed?” Dad signals: “Not until you fall asleep.” Ronald McDonald House is a temporary home for families of seriously ill children who have a special need to be close. |
| Agentur | DDB Copenhagen |
| Kampagne | Flash of Light |
| Werbende | McDonald's |
| Marke | Ronald McDonald House |
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| Posted | November 2016 |
| Geschäftsbereich | Nur für Abonnenten |
| Story | Nur für Abonnenten |
| Problem | Nur für Abonnenten |
| Medientyp | Fernsehen |
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