| Titel | Rain vs. Lie |
| Brief | Dozhd is a Russian independent TV channel that broadcasts impartial news 24 hours a day. Under pressure from the government, Dozhd was taken off the air by all the main satellite and cable providers. Now the channel's only financial resource is online subscriptions. Dozhd means "rain" in Russian. Which is why this billboard read: "Dozhd washes away the lie." Slowly, the lie was literally washed off, with a web camera streaming the results on the channel's website. When it rained, people got a 50% discount on a subscription. |
| Agentur | Voskhod |
| Kampagne | Rain vs. Lie |
| Werbende | Dozhd TV Channel |
| Marke | Dozhd TV |
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| Posted | November 2017 |
| Geschäftsbereich | Nur für Abonnenten |
| Story | Nur für Abonnenten |
| Medientyp | Außenwerbung |
| Creative Director | A...ey Gu......lin Nur für Abonnenten |
| Art Director | Vl.....av Der......ykh Nur für Abonnenten |
| Texter | D...a Ov.....na Nur für Abonnenten |
| Texter | Al.....er S....ky Nur für Abonnenten |
| Direktor Digitale Kreation | D...ry Ma....ov Nur für Abonnenten |
| Media Director | M....il Pi.....ov Nur für Abonnenten |
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