| Titel | Tinder |
| Brief | Zurich’s Antiquarian book fair wanted to boost attendance, especially among younger readers, so they played a little trick on local Tinder users. They created profiles for three of literatures most heartbroken characters and brought Johann Wolfgang von Goethe’s Werther, Leo Tolstoy’s Anna Karenina, and Theodor Fontane’s Effi Briest into the modern dating world. The twitter community flirted and interacted with the three protagonists and connected on the topics of 18th and 19th century literature and when it came time to set a location for the first meet, it was none other than the grounds of the book fair. |
| Agentur | House of Communication Zurich |
| Kampagne | Antiquarian Book Fair in Zurich |
| Werbende | FINE BOOKS |
| Marke | FINE BOOKS |
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| Posted | August 2018 |
| Geschäftsbereich | Nur für Abonnenten |
| Story | Nur für Abonnenten |
| Medientyp | Mobiles Werbung |
| Länge | |
| Creative Director | M...in Sp.....nn Nur für Abonnenten |
| Texter | G...ter Z....ch Nur für Abonnenten |
| Art Director | R..my St.....nn Nur für Abonnenten |
| Kundenbetreuer | S...h S....er Nur für Abonnenten |
| Etatdirektor | S...a D..u Nur für Abonnenten |
| Executive Creative Director | Raul Serrat |
| Creative Director | Martin Spillmann |
| Copy | Günter Zumbach |
| Art Direction | Rémy Steinmann |
| Account management | Sara Schuler |
| Account management | Sonia Ducu |
| Entrant Company | SERVICEPLAN SUISSE |
| Idea Creation | SERVICEPLAN SUISSE |
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