Titel | Women Rewrite Women |
Brief | #WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia. In order to show that gender discrimination is still present, even in the news, women were urged to change the story. On International Women's Day, female journalists were invited to choose a sexist headline from any source and rewrite it from their own point of view. Later, a special edition of the newspaper was dedicated entirely to women, while the rewritten headlines became print ads. For International Women's Day, female journalists rewrote sexist headlines and the results were turned into print ads. #WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia, which also ran a special edition dedicated to women. |
Agentur | MullenLowe SSP3 Colombia |
Kampagne | Women Rewrite Women |
Werbende | El Tiempo |
Marke | El Tiempo Newspaper |
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Posted | November 2018 |
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