| Titel | The Face of Distracted Driving |
| Brief | A young man talks to camera about how his life might have turned out differently. As we hear his voiceover, we see home video footage of him as a young boy. When the film cuts back to him, it’s revealed that this is what Caleb Sorohan would look like today, if he hadn’t been killed by a distracted driver eight years ago. We then see a newspaper clipping of his death. The agency worked carefully with the victim's family, forensic artists, and visual effects teams to "resurrect" him. |
| Agentur | BBDO New York |
| Kampagne | The Face Of Distracted Driving |
| Werbende | AT&T Inc. |
| Marke | AT&T |
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| Posted | November 2018 |
| Geschäftsbereich | Nur für Abonnenten |
| Story | Nur für Abonnenten |
| Medientyp | Case Study |
| VFX Company | The Mill New York |
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| Strategy Director | C....es B...r Nur für Abonnenten |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Matt MacDonald |
| Creative Director/ Copywriter | Kevin Mulroy |
| Creative Director/ Art Director | Bianca Guimaraes |
| Director of Integrated Producer | David Rolfe |
| Group Executive Producer | Julie Collins |
| Executive Producer | Dan Blaney |
| Producer | Bree Hopenwasser |
| Project Manager | Claire McCastle |
| Chief Strategy Officer | Crystal Rix |
| Strategy Director | Charles Baker |
| Account Team | Kathryn Brown |
| Account Team | Katie Hollenkamp |
| Account Team | Jaimie Donohue |
| Account Team | Katelyn Burns |
| Account Team | Caroline Main |
| Director | Errol Morris |
| Line Producer | Julie Ahlberg |
| Managing Director | Shawn Lacy |
| Executive Producer | Jeff McDougall |
| Editor | Steven Hathaway |
| Assistant Editor | Molly Rokosz |
| Producer | Evyn Bruce |
| Executive Creative Director | Ben Smith |
| Creative Director | Gavin Wellsman |
| Creative Director | Corey Brown |
| Colorist | Fergus McCall |
| Executive Producer | Rachael Trillo |
| Senior Producer Coordinators | Nirad "Bugs" Russell |
| Senior Producer Coordinators | Sophie Mitchell |
| Senior Producer Coordinators | Mia Lalanne |
| 2D | Krissy Nordella |
| 2D | Burtis Scott |
| 2D | Corey Brown |
| 2D | Jamie Scott |
| Composer | Theo DeGunzberg |
| Composer | Gordon Minette |
| Composer | Seth Fruiterman |
| Composer | Ed Dunne |
| Composer | Craig DeLeon |
| Engineer | Sloan Alexander |
| Age Progression | Jovey Hayes |
| Age Progression Art Direction | Emanuel Craciunescu |
| Entrant Company | BBDO NEW YORK |
| Idea Creation | BBDO NEW YORK |
| Production | BISCUIT FILMWORKS |
| PR | FLEISHMANHILLARD |
| Additional Company | EXILE EDITORIAL |
| Additional Company | HUMAN |
| Additional Company | THE MILL |
| Additional Company | PHOJOE |
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