| Titel | My Dear Brother |
| Brief | The idea was to create an alternative ending for one of the saddest movies in Turkish cinema history: "My Dear Brother" (1973). The film featured a little boy with leukaemia. His biggest wish is for a television at home and his older brothers try everything to get one for him. But the boy dies just before he can watch it. In order to highlight the life-saving role of the Lösev leukaemia foundation, the famous final scene was changed thanks to some cinematic wizardry. Now, when his big brother brings the TV home, the ailing little boy wakes up to watch. |
| Agentur | Rafineri |
| Kampagne | Losev - change the end |
| Werbende | LÖSEV |
| Marke | LÖSEV |
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| Posted | Mai 2019 |
| Geschäftsbereich | Nur für Abonnenten |
| Story | Nur für Abonnenten |
| Medientyp | Integrated Media/360 Activation |
| Länge | |
| Werbeagentur | Ra....ri Nur für Abonnenten |
| Chief Executive Officer (CEO) | E..e K...an Nur für Abonnenten |
| Texter | A..l T....ki Nur für Abonnenten |
| Creative Director | ..i S...r Nur für Abonnenten |
| Creative Director | K...M G...EL Nur für Abonnenten |
| Creative Director | D..U G...K Nur für Abonnenten |
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