TitelJack in the Box’s Buyback Plea
Agentur
Kampagne Jack in the Box’s Buyback Plea
Werbende Jack in the Box Inc.
Marke Jack in the Box Inc.

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Über David&Goliath

We are David&Goliath, an integrated creative advertising agency. We’re a true challenger agency. It’s in our name and DNA. We believe there is a challenger in all of us. And that being a challenger is a mindset, not a market position. Our mission is to help inspire people and brands to embrace their challenger spirit to unleash their true potential. Our philosophy and guiding principle is Brave. Brave is having the courage to embrace who you are and live it every day. Brave is our filter for everything we do. From how we inspire our people to bravely take on their biggest fears, to the 10 Brave Ways that guide us, to Today, I’m Brave, the non-profit we created to inspire people all around the world. When your name is David&Goliath, you can’t help but live the challenger spirit every day. And we do this by developing ideas that challenge the status quo and defy category conventions. We help our clients step into their own bravery by taking smart, calculated risks in order to overcome their Goliaths and achieve greatness. 

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Kia K5 Lands A First-Ever Flat Spin 360-Degree Stunt

In the latest element of the Kia “K5 Live” campaign launch, the most powerful midsize sedan demonstrates once again its on-road prowess and dynamic performance by taking on an unrivaled, never-before-landed stunt. Ever. In the :60 ad titled “Flat Spin Stunt” [YT LINK HERE], created by David&Goliath, legendary Hollywood stunt driver Jalil Jay Lynch -- who braced audiences with the nail-biting “Triple Threat Stunt” kicking off the launch of the K5 in July -- took the wheel of the powerhouse K5 once more, pulling off a Hollywoodesque stunt in the 360 degree, nose-to-tail, flat spin jump between two ramps. Directed by the most sought after action director in Hollywood Darrin Prescott, known for his visceral directing in films including Baby DriverDrive, and Black Panther, a challenge was placed in the hands of Lynch, who, despite more than 350 film credits to his name, had never attempted or landed a stunt like this. Actually, nobody had. Until now. And the Emmys’ audience got to witness it for the first time Sunday night during the 72nd Emmy® Awards.

 

“When we began working with Darrin Prescott (our director) we knew right away that we had someone with a depth of experience in automotive stunts like no other. And we immediately began working with him to isolate a stunt that nobody had ever successfully landed for K5,” said Mark Koelfgen, executive creative director and copy writer at  David&Goliath. “The ‘Flat Spin’ had been something many stunt drivers had theorized was possible. But none of them had actually pulled it off. As soon as we heard that, we knew that was the stunt we wanted to do. It was just so quintessentially Give It Everything, in addition to setting up K5 as a dramatic contrast to the yawn-fest the sedan category had become.” 

 

Additional elements of “Flat Spin Stunt” include :30 and :15 cut downs that will be used across both broadcast and digital platforms. 

 

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