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Über Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group globally. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net & Mediaplus – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 6,000+ employees whose work regularly wins awards at national and international creative competitions. 

Neuigkeiten

Serviceplan Group Wins 14 Awards and is Number 3 Independent Network of the Year at Cannes Lions 2024

Serviceplan Group was named Number 3 Independent Network of the Year, and took home 3 Golds, 3 Silvers, and 8 Bronzes from the 71st Cannes Lions International Festival of Creativity. Among the Group’s standout successes this year are the first Gold in the Media category for PetPace's "Animal Alerts" and the first Gold for Serviceplan Belgium in the Audio and Radio category for Sandoz Deutschland/Hexal AG’s “Could it be that easy?”.

Mediaplus Group also enjoyed success at Cannes Lions 2024, with Mediaplus being named Number 3 Media Network of the Year.

Anzen Health’s "855-HOW-TO-QUIT-(OPIOIDS)" was awarded five Lions: a Gold in Design for Brand Building and Design-Driven Effectiveness, a Silver in Outdoor, and three Bronzes in Design for Digital & Interactive Design, Direct, Media for Channels use of Audio platforms and in Direct, Excellence in Direct, Art Direction/Design.

PetPace’s Animal Alerts won a Gold in Media, a Silver in Creative Data, a Silver in Media, Culture and Context, and two Bronzes (in Media, Insights and Media Strategy and Direct, Data and Technology) for L&C, Serviceplan Innovation and Mediaplus

Serviceplan Middle East collected a Bronze for BMW iJack in Media for Insights and Media strategy.

Dole Pinatex and AIZOME Wastecare each won a Bronze, in Creative Effectiveness and Brand Experience & Activation respectively.

Alexander Schill, Serviceplan Group Global Chief Creative Officer comments: “Winning 14 Lions at Cannes Lions showcases Serviceplan Group's consistent creative excellence. This success also reflects our dedication to innovation, storytelling, and positive change. I am proud of our teams and partners. This is a great outcome of interdisciplinary international collaboration, highlighting the strength of working together and the power of ÜberCreativity.”

In addition to celebrating its award wins, Serviceplan Group remains committed to nurturing young talent through the SPARK Academy. This year, 25 creatives from 5 countries came together to learn and be inspired. Hosted at Serviceplan's House of Communication in Cannes, this annual initiative provides a vibrant platform for young creatives from across the globe to engage, learn, and innovate, reinforcing the group’s role as a catalyst for the next generation of creative leaders.

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