| Titel | Café |
| Brief | To bring this concept to life, we show people who are clearly experiencing a sad moment. From a first glance, we feel the apathy, loneliness and sadness of the supposed protagonist. Only in the background, subtly, we discover the person who is actually suffering from depression, but seem fine under a mask of normality.Our image look is characterized by everyday situations in different locations. These snapshots are staged as authentically, simply and editorially as possible.The ad ran in publications of interest to our target audience, also with the support of out of home. It led to an increase in Google search for depression and our depression test.But most of all, it helped people to understand this serious illness, making them more able to deal with the problem, either themselves or a loved one. |
| Agentur | Grabarz & Partner |
| Kampagne | At second glance. |
| Werbende | German Depression Aid Foundation |
| Marke | German Depression Aid Foundation |
Wollen Sie alle Credits sehen? dieser Beitrag ist nur für Abonnenten sichtbar
Abonnieren
Bereits Mitglied? Log In
| |
| Datum der ersten Ausstrahlung/Veröffentlichung | Nur für Abonnenten |
| Geschäftsbereich | Nur für Abonnenten |
| Story | Nur für Abonnenten |
| Medientyp | Presse & Publikationen |
| Chief Creative Officer | R..f H...l Nur für Abonnenten |
| Creative Director | R..f N....ng Nur für Abonnenten |
| Creative Director | ..m Le.....ch Nur für Abonnenten |
| Art Director | A....to E...ja Nur für Abonnenten |
| Kundenbetreuer | A...la Sc....rt Nur für Abonnenten |
| Art Buyer | I...a Ha.....nn Nur für Abonnenten |
| Produzent | J..rg N...l Nur für Abonnenten |
| Art Director | L...s R...a Nur für Abonnenten |
| Texter | M...io Bi......urt Nur für Abonnenten |
| Fotografie / Illustration | P....ip R....er Nur für Abonnenten |
| Artwork | K....en De.....ine Nur für Abonnenten |
| Produzent | K...in R....er Nur für Abonnenten |
| PR | S....ne B....uf Nur für Abonnenten |
| PR | H...e Fr.....ald Nur für Abonnenten |
Ähnliche Werbungen
Job Board
Andere Werbungen dieser Kampagne
Neueste Werbungen
