CenturyLink has named Arnold as its lead creative agency, following a review. Read more: http://goo.gl/vgjH02
After a review process begun this spring, Nestle USA has cut down its digital roster shops form fifteen to eight, including Dentsu’s 360i, Engine's Deep Focus, Huge, Grey, and Resource/Ammirati. Read more: http://goo.gl/3CQW8P
White Castle has selected independent marketing agency Resource/Ammirati as its agency of record, following a competitive review which began in July.
Read more: http://goo.gl/9w4Oaq
McKinney remains lead agency on the namesake Sherwin-Williams brand, but Deutsch will now handle the rest of the parent company's consumer brands.
Read more: http://goo.gl/8LuXZ8
Build-A-Bear Workshop, Inc., an interactive make-your-own stuffed animal retail-entertainment experience, has appointed J. Walter Thompson (JWT) as its lead strategic and creative partner. Read more: http://goo.gl/QnLYRo
Droga5 has won the luxury online retailer Farfetch's global advertising account. Read more: http://goo.gl/fiCn6bThe fashion and home wares retailer The White Company, which as its name suggests, sells white merchandise, has selected Rapp Media to handle media planning and buying in the UK.The fashion and home wares retailer The White Company, which as its name suggests, sells white merchandise, has selected Rapp Media to handle media planning and buying in the UK.
The fashion and home wares retailer The White Company, which as its name suggests, sells white merchandise, has selected Rapp Media to handle media planning and buying in the UK. Rapp's duties will include advertising in "national quality" press and inserts in home interest and women’s magazines. There will also be outdoor, regional, press, door drops and inserts to support the launch of new stores and to increase traffic in existing shops. The media strategy will be designed to influence customer behavior active in its three primary channels: catalogs, online, and in stores, and ad spend will increase around peak shopping times, such as Christmas, in order to capitalize on higher levels of traffic.
McCann Erickson N.Y. has the winning ticket in the New York Lottery creative review, beating contenders like Interpublic sibling FCB Garfinkel and the incumbent, Omnicom's DDB. Read more: http://goo.gl/VcKJXl
